Joseph Lubin, co-founder of Ethereum and CEO of Consensys, views the SharpLink ETH treasury initiative as a prudent, long-term capital deployment strategy

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We anticipate that our actions and similar actions will drive a huge amount of demand for Ether,” said Lubin

We’ll do that in a prudent way, we’ll not take excessive risk.” The key is not to become over-leveraged, Lubin said.

There will be ways for us to take in more capital for us to buy more Ether,” Lubin said