Arthur Britto co-founded a blockchain venture originally called NewCoin with David Schwartz, Jed McCaleb and Chris Larsen; the project underwent successive rebrandings to OpenCoin and ultimately Ripple Labs, where Britto transitioned into an advisory role

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He also co-founded NewCoin alongside Schwartz, McCaleb and Chris Larsen, which was renamed OpenCoin before it finally rebranded as Ripple Labs. He then took up a role as an adviser.
Together, they launched what was initially known as NewCoin, later renamed OpenCoin, and finally Ripple Labs.