The $ZORA token powers and rewards the entire Zora ecosystem , not just individual posts or creators, but all user activity across the platform, including trading and engagement at a system-wide level.

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Zora, an on-chain social network, unveiled on Friday a new token system that turns posts, creators, and the entire platform into tradable crypto assets.

This is the first time a creator earns across posts, creators, and the platform. Each post and trade fuels the momentum of your profile. And for the first time, fans benefit too.